This post will make you smile (because it’s true)! 🙂
You spend years learning your trade: public relations, marketing and advertising; then you spend even more time applying your craft – refining your skills and ideas to achieve campaign perfection.
But, when walking down the street, travelling on the bus or a train, or driving along in your car, you, like everyone else can’t help but be attracted by a bunch of brightly coloured balloons hanging outside a shop door.
The balloon effect – simple but always effective!