In the Jobs section of today’s Detroit Free Press there was a great article about boosting your job search with social media. Author Kaitlin Madden, from CareerBuilder.com, gave five tips for getting the most out of social media when it comes to searching for that perfect job.
1. Use each platform correctly.
This might sound like commonsense but many do not know that they should treat their social media accounts (such as Facebook and LinkedIn) differently. Madden wrote, “Using Facebook to network can actually backfire if you inadvertently give professional contacts access to unprofessional pictures or posts on your accounts.” She went on to say that using sites, such as Facebook, for researching companies before interviews can be very beneficial. Using a company’s social media to see what the company is or has been doing, is a great way to show that you took time before the interview to understand the company better. What a great way to impress potential employers!
2. Grow your network.
As the old saying goes, “It’s not what you do, it’s who you know that counts” and Madden said that LinkedIn is a great way to expand your professional network. She wrote, “Adding colleagues (past and present), friends and relatives will help you see the potential ‘ins’ you have at certain companies.”
3. Follow companies.
As stated in point 1, following or “liking” a company’s Facebook or Twitter account can give you a leg up on your job competition in an interview. In this article, Jonathan Riedel, owner of Forword Translations (a translation services company), said, “If you get an interview with a company, mention a specific point about the blog, Facebook page or website, and allude to their mission statement directly and how it fits with your objectives for the future.”
4. Become a resource.
Madden wrote that you can become a resource for others in your industry by posting industry-related information and links. Steve Webb, an Internet marketing consultant at Web Gnomes, said, “Think of your social media presence as one large resume that shows potential employers that you are quite knowledgeable about and actively involved in your industry.”
5. Monitor your online presence.
It is critical for any job seeker to present themselves in a positive light online. Just because you think your photos are private, doesn’t mean that others cannot see them. There are ways around security settings, so do not let your guard down! Madden said, “It’s important to make sure you don’t post anything that would embarrass you or cause a potential employer to question your employability. Nothing can hurt a job search more than making people think you’re a liability.”
Remember social media is a tool and if used correctly, it can be a great asset to your resume.
If you’re using social media as a way to boost your job search and would like to get some more helpful tips from Madden, please click here.