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The Conversation Prism: A Map for the Ever-changing World of Social Media

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Chapter 18 of Engage! by Brian Solis focused on the Conversation Prism. To be honest, before reading this chapter, I’ve never even heard of the conversation prism. So, what is it you say? In 2007, Brian Solis and Jesse Thomas (of JESS3) created the Conversation Prism-the map of the social media “world” (Solis, 160). “What it offered initially, besides an organized view of the new web, was to demonstrate the sheer magnitude of the Social Web’s potential, activity, and overall reach” (Solis, 160).

The Conversation Prism contains 32 different categories of social media. They are as follows:

  • Social bookmarks
  • Comment and reputation
  • Wisdom of the crowds
  • Questions and answers
  • Collaboration
  • Social commerce
  • Blog platforms
  • Blogs and conversations
  • Social curation
  • Crowdsourced news and content
  • Streams
  • Nicheworking
  • Do-it-yourself and customer social networks
  • Blog communities
  • Micromedia
  • Discussion boards and forums
  • Social networks
  • Listening and targeting
  • Mobile devices
  • Attention dashboards
  • Business networking
  • Reviews and ratings
  • Location
  • Video
  • sCRM
  • Documents and content
  • Events
  • Music
  • Wiki
  • Virtual worlds
  • Livecasting
  • Pictures (Solis, 162-164)

As you can see, there are A LOT of categories. Most businesses don’t have the time needed to go through all of them to find out what areas they need to focus on. The Conversation Prism is a great tool! It can help companies get started with exploring what social media outlets there are besides Facebook and Twitter (which can ultimately lead the company to expanding their consumer audience). I am quite shocked that there aren’t very well-known tools such as this because it’s such a great resource!

Click here for more information about the Conversation Prism.

About すごい犬

I am an EMU graduate. I love spending time with my pets. I really enjoy studying languages (especially Japanese).

One response »

  1. I felt the same way, Laura. Just looking at how detailed the diagram is lets you know that if used correctly, it could really help brands organize their targeted audiences and social networks. Even though it’s a lot, like a lot a lot, I think what Brian said about taking the time to manually research the many networks, with the help of the prism, would definitely benefit the company in the long run. After all, you get back what you put forth.


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