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The Conversation Prism: A Map for the Ever-changing World of Social Media

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Chapter 18 of Engage! by Brian Solis focused on the Conversation Prism. To be honest, before reading this chapter, I’ve never even heard of the conversation prism. So, what is it you say? In 2007, Brian Solis and Jesse Thomas (of JESS3) created the Conversation Prism-the map of the social media “world” (Solis, 160). “What it offered initially, besides an organized view of the new web, was to demonstrate the sheer magnitude of the Social Web’s potential, activity, and overall reach” (Solis, 160).

The Conversation Prism contains 32 different categories of social media. They are as follows:

  • Social bookmarks
  • Comment and reputation
  • Wisdom of the crowds
  • Questions and answers
  • Collaboration
  • Social commerce
  • Blog platforms
  • Blogs and conversations
  • Social curation
  • Crowdsourced news and content
  • Streams
  • Nicheworking
  • Do-it-yourself and customer social networks
  • Blog communities
  • Micromedia
  • Discussion boards and forums
  • Social networks
  • Listening and targeting
  • Mobile devices
  • Attention dashboards
  • Business networking
  • Reviews and ratings
  • Location
  • Video
  • sCRM
  • Documents and content
  • Events
  • Music
  • Wiki
  • Virtual worlds
  • Livecasting
  • Pictures (Solis, 162-164)

As you can see, there are A LOT of categories. Most businesses don’t have the time needed to go through all of them to find out what areas they need to focus on. The Conversation Prism is a great tool! It can help companies get started with exploring what social media outlets there are besides Facebook and Twitter (which can ultimately lead the company to expanding their consumer audience). I am quite shocked that there aren’t very well-known tools such as this because it’s such a great resource!

Click here for more information about the Conversation Prism.


I wanted to reblog this post because the topic is very interesting and the pictures are absolutely beautiful! 🙂

Japanese Art, Tokyo News and Japan News

Ogawa Kazumasa: photos of women in the late 19th and early 20th century in Japan

Lee Jay Walker

Modern Tokyo Times

The photography of Ogawa Kazumasa in this article is based on images of Japanese ladies in the late nineteenth century and early twentieth century. In each image you will find nothing revolutionary nor will you find a “hidden mystery.” However, the simplicity of each image and the serene effect is most heartwarming.

Indeed, if you venture into stunning gardens like Chinzan-so and you are lucky enough to see a female dressed in traditional Japanese clothes, then the “ghosts” of these images will instantly connect. It is this simplicity which appeals greatly because Ogawa Kazumasa isn’t showing an agenda or focused on highlighting perfection.

Instead, all these images are highlighting aspects of life in the distant past and from the purpose of female fashion, traditional Japanese clothes, the role of women…

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Here’s a blog post that I wrote for Eastern’s PRSSA chapter. 🙂

You Like Us! You Really Like Us! What To Do After Your Company Gets “Liked” on Facebook

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While browsing the Web the other day, I found a great article called “What Happens After the Facebook Like? 20 Tips to Engage Your Audience After the Like” by Pam Moore.  As the post’s title suggests, Moore gives readers 20 tips to help them engage with their Facebook fans. This post will outline what tips I thought were especially important for companies to know.

Accept a Facebook “like” as the start of a brand new relationship

  • A lot of companies see “likes” on Facebook as the main indicator of success with the social media platform. Companies who think like this are wrong! As Moore put it, “It is the first step the visitor has made in engaging with your brand. It’s up to you what happens next.” Don’t think that gaining “likes” is the only goal companies have on Facebook-this popular communication medium is used for much more than that!

Develop an editorial calendar

  • Staying organized and focused is key when it comes to successful social media usage. Moore suggests making a weekly editorial calendar to help plan out what you’re going to talk about with your fans and when. Moore goes on to say that “The editorial calendar and content should obviously support your plan inclusive of goals and objectives.”

Focus on value

  • What can your status updates offer that other similar companies don’t? Why should people “like” your brand? Moore asks, “How can you connect with the public personally and professionally?”  Making your content fun and unique will retain your company’s current fans and also help to gain new ones.

One size does not fit all

  • A “like” on Facebook can mean a lot of different things for the people involved. Moore said it best when she wrote, “By varying the types of content you post, you will increase your chances of engagement and action by your audience.” Diversify and your page will be on the path of success!

Overall, this article offered some great tips! You can read the rest of Moore’s article here.

The Rules of Engagement: How Companies and Their Employees Define Online Interactions

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Chapter 17 of Engage! by Brian Solis was very interesting because the chapter discussed what companies should and can do to make sure that the online interactions between employees and the public are positive.

Solis started out by saying, “With access to social tools, we are more influential than we realize, and that works both for us and against us. Without realizing the impact of a single update, employees are jeopardizing brand stature, reputation, and competitive edge” (Solis, 133).  How can companies help prevent both intentional and unintentional social media mishaps? By planning ahead and offering training to employees, no one is left out of the loop and the chance of an online crisis occurring is lowered.

Solis gave 23 tips for defining a company’s rules of online engagement. They are:

  • Discover what audiences have influence and find out how they function and what they need and want.
  • Participate with a purpose-not just anywhere.
  • Consistently create, contribute to, and reinforce service and value.
  • Focus on participating where everyone –both you and your audience- can gain from it.
  • Establish emotional connections to create deeper relationships.
  • Determine the brand identity, character, and personality you wish to portray – and match it to the individual persona of who’s in front of it when online.
  • Adapt the organization’s personality to the voice of the community in which you’re engaging.
  • Be aware of the behavioral cultures of the community and adjust your outreach accordingly.
  • Be a participant in the community you wish to connect with.
  • Don’t speak at audiences through messages.
  • Dig deeper to understand how the Social Web affects your business objectives.
  • Learn from each engagement.
  • Ensure that any external activities are supported by a comprehensive infrastructure to address situations and adapt to market conditions and demands.
  • Establish the go-to member of the company that will be responsible for identifying, trafficking, or responding to anything that can affect brand perception.
  • Do something! Don’t just listen.
  • Collaborate and earn connections.
  • Empower advocacy.
  • Embody the attributes you wish to portray and instill.
  • Don’t get lost in conversation or translation; ensure your involvement strategically maps to objectives specifically created for the Social Web.
  • Establish and nurture beneficial relationships both online and in the real world.
  • Un-campaign programs and ensure they’re part of a day-to-day cause.
  • Become a resource to your communities!
  • Give back, reciprocate, acknowledge, add value, and contribute where it makes sense.

(Solis, 151-152)

Following these points will give your company a strong start to a great social media policy and online presence.

A company that has social media policies and guidelines in place is going in the right direction. Giving employees an idea of what proper online interactions are is an important step in prevention.  “One might believe that common sense is pervasive and prevailing; I believe that common sense, however, is mostly uncommon” (Solis, 133). This quote really stood out to me in this chapter. Think about it, in today’s world, a lot of crises happen online and most of which could’ve been easily prevented if the persons involved had gotten knowledge about what to not do online.

Anyone studying PR should read this post! 🙂

Women Of Color In Public Relations

This post can orginally be seen on blog

by Beth Monaghan

A few months ago I wrote a post about the 33 Signs You Work in PR. Thinking more seriously about the traits that make PR people successful, and setting aside the requisite multitasking, to-do-list-junkie characteristics, two come to the forefront: confidence and empathy.


A venture capitalist I know once jokingly said that, “It’s more important to be convincing than right.” Unfortunately, this is true in many circumstances in life and at work. Think of it this way—if you see a woman in a dress so low-cut that it requires fashion tape, and so short that you’re nervous for her every time she leans forward, coupled with stiletto heels that have a 99 percent chance of causing an ankle break—you will think one of two things. If she’s moving about the room as if she wears…

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There’s a lot you can do on Twitter!

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I came across an article on, that listed “42 Things to Do on Twitter Besides Tweet Spam & Coupons” and I wanted to discuss a couple of the suggestions that Pam Moore, the author, gave.

1)      Share relevant content that will provide value to your followers.

There are thousands upon thousands of people on Twitter that are looking for information that can help them grow in their desired career field… Be one of their resources and offer unique tips and information regarding a certain area of work. Doing so will not only help out others but you’ll gain a positive reputation as an expert in your choosen field.

2)      Join or host a tweet chat.

A lot of people that I know, haven’t participated in a tweet chat, yet and I am surprised that they haven’t. Tweet chats are a GREAT opportunity to connect with others on a similar topic of interest. They also offer a tremendous amount of learning opportunities (since participants are from all over the world, you’ll gain insights from various cultures and languages).

3)      Create a poll and gather input from your twitter followers.

Most people tend to think of Twitter as just a way to discuss what happened today at lunch but it really is a great tool for research! Since Twitter is short, sweet and to the point, there’s no fluff to cut through and data collecting is made a bit easier.

4)      Show appreciation and advocacy for those in your community.

Taking some time to support a great, local cause on Twitter is a great way to show that you care and are more than just about making money.

5)      Share inspirational content such as quotes or scripture. Did you know quotes are the #1 retweeted content on Twitter?

This is another great way to define the image of your brand! Inspirational quotes catch the attention of tweet browsers  and that retweet will spread the word about the company, too!

6)      Create themed days for morning or evening content. If you can inspire your followers, they may return daily to see what you have to say. For example, Monday could be Marketing Monday, Twitter Tuesday, Wacky Wednesday, Facebook Friday, etc.

Be creative and catch the interest of your followers! If your content satisfies the needs of your followers and you’re able to present it in a unique way, they’ll continue to refer to your Twitter account for the information they need and want.

Want some more tips on what to do on Twitter? Click here to see Moore’s full article.